Open your own Smart Gym as part of the most innovative franchise network on the planet. Fully automated concept, open 24/7, starting at €25,000 in equity — we've got you covered from site analysis through ready-to-go packages all the way to opening day.
See Our Pre-Packed DealsCRAYS is rethinking franchising from the ground up. Instead of simply selling licenses, we combine AI-powered technology, real estate intelligence, digital investment workflows, and automated operations into one connected platform. We help franchise partners launch faster, scale smarter, and build long-term value.
CRAYS goes much further. We identify locations, secure properties, prepare the investment, connect financing, and deliver ready-to-launch business opportunities. Franchisees don't start from scratch — they start with a complete ecosystem designed for growth.
From AI-powered site selection and automated workflows to digital deal rooms and integrated financing, CRAYS is building its own technology stack. We believe the future belongs to franchise systems that own their infrastructure instead of relying on third-party software.
Instead of waiting for franchise partners to search for suitable properties, CRAYS proactively identifies opportunities through market data, strategic partnerships, and real estate intelligence. Better locations create stronger businesses from day one.
Every CRAYS opportunity comes with structured financial planning, business models, investment documentation, KYC processes, and digital deal rooms. Investors, operators, landlords, and banks work from one transparent source of truth.
We're building an interconnected ecosystem where fitness, hospitality, coffee, retail, coworking, living, technology, and real estate reinforce each other. Every new vertical strengthens the entire network and creates opportunities traditional franchise systems simply can't offer.
CRAYS is designed to scale entire portfolios. Whether it's one location, ten, or fifty, our digital infrastructure, standardized processes, and investment platform make rapid international expansion possible without adding unnecessary complexity.
Smart gym franchise, fully automated, open 24/7
Pre-packed studio deals with clear entry packages
Starting at €25,000
No, built for ambitious first-time operators
Premium fitness, automation, community and member access
Site analysis and rollout support for your region
Compact entry of 300qm to larger smart gym formats
Planned route from package selection to opening
Low-touch operations with automated flows
Brand, tech, finance and opening support
With CRAYS, you do not start with a blank franchise brochure. You first review prepared CRAYS location deals in the Deal Room, then we move into the call, the numbers and the next decision steps. Every layer is built to make your launch clearer, faster and easier to run.
Start with the Pre-Packaged Deals, review the Deal Room and see what is already prepared before we meet digitally. Tell us openly what drives you and what matters to you, whether you want to start on the side, build a smart automated studio or create a more passive income layer. Together we check if your goals, region, equity path and operator profile fit CRAYS, then guide you from the first click all the way to opening day.
Our equipment setup combines modern machines with digital precision. Each prepared deal shows the equipment logic behind the site before the call starts. To make your studio run smoothly from day one, our experts plan the right equipment and floor-space mix with you, matched to location, audience and budget. Add durable quality, automated workflows, efficient space planning and maintenance support, and your operation starts with a clean machine.
Every CRAYS Gym should feel modern, branded and instantly recognizable. The Deal Room gives you the prepared site idea first, then we develop the layout with experienced studio-design partners, down to traffic flow, floor usage, atmosphere and member experience. The result is a place people actually want to train in, and a setup that can make financial sense for you.
Our build-out network brings the moving parts together and coordinates the trades from one clear route. Once the prepared deal, property path and numbers make sense, you keep the overview while we help keep process, quality and timing aligned, so your studio can open on schedule without you drowning in construction chaos.
From digital member acquisition to offline flyer waves, CRAYS helps you build attention before the doors even open and move faster toward break-even. The local demand logic starts inside the prepared deal, then print, performance marketing, social clips, designs and regional campaigns come together in one system, built to make your studio visible from day one with less wasted time.
Before a deal enters the Deal Room, the project case has already been reviewed by banking partners and positively pre-checked. We support you through the remaining partner side: KYC/AML, creditworthiness, equity proof and final loan processing. The goal is simple: a transparent financing path that makes your route to a profitable studio and stronger income easier to understand, easier to confirm and easier to move forward.
As a CRAYS Gym franchise partner, you benefit from a smart-gym concept and hands-on support: site analysis, bank-reviewed financing path, studio planning, fit-out coordination, pre-opening marketing and operational setup.
See Our Pre-Packed DealsYour target location is reviewed through a data-backed lens: competition, access, local demand and catchment quality.
You get a bank-reviewed business case, package logic and a clear partner-side checklist for KYC/AML, creditworthiness and final loan processing.
Planning, equipment, access tech and studio setup are coordinated into one launch-ready operating package.
The concept is optimized for fast activation, clear membership offers and efficient ongoing operations.
Start with the prepared CRAYS Deal Room: review location packages, capital logic, site files, financial model and opening roadmap first. If a deal fits your region, equity path and operator profile, we schedule the call and walk through the next steps.
See Our Pre-Packed Deals Look first. Then talk numbers, fit and the path to opening.You don't need to be an expert in finance, marketing, construction, or site selection. We've already prepared all of it for you through our pre-packaged deals—from secured real estate and financial models to business plans, market analysis, financing packages, and construction planning—so you can focus on building and growing your business.
Deal room first
Start with the prepared CRAYS Deal Room. You review location packages, capital logic, risk profile and region first; then we meet online for the personal conversation and show how CRAYS guides you toward launch.
Site analysis
Our intelligent site-analysis approach is already built into the prepared deal, revealing hidden potential before you sign a lease.
Finance
The project case is already prepared and bank-reviewed before it reaches the Deal Room. Our experts then complete the partner side with you: KYC/AML, creditworthiness, equity proof and final loan route.
Studio setup
Once the package, site and capital path are aligned, we coordinate planning and build-out with experienced partners, so equipment, access technology and setup arrive on time.
Automation
Before opening, we train you in the relevant systems and processes for efficient workflows, maximum automation and sustainable success.
Launch
We make your studio visible from the start: pre-sale, pre-opening marketing and an opening moment that excites members, all connected to the opening roadmap from the prepared deal.
Everything future partners need before we get serious: prepared deals, money, timing, support, risk and the real day-to-day. No fluff, just the playbook.
Start by looking into the Pre-Packaged Deals, then tell us what is actually driving you: your goals, your motivation, your region and why CRAYS feels like the right move. We match that against the prepared opportunities and your equity path. Deal Room first, real talk second, paperwork third. If the vibe and the numbers line up, we take it from there.
You need ownership energy. That means making calls, carrying responsibility and staying locked in when the road gets a little spicy. CRAYS is built for people with an entrepreneurial mindset, some appetite for risk and the clear will to build something of their own. Review the Deal Room honestly, plan around €25,000 in equity, stay ready for KYC/AML, creditworthiness and final loan steps if the deal uses financing, and expect to spend about an hour a day on digital steering, reports and keeping the machine sharp once the studio is live.
Nope. A lot of strong operators come from totally different lanes. The prepared deals and our 360-degree support give you structure before the first serious call, so you do not need to be a fitness insider on day one. You need discipline, taste, speed and the willingness to learn the system.
It is individual, but the current lane is usually about 2 to 3 months once a prepared deal, property path and partner profile are aligned. The real speed depends on location status, permits, lease flow and how fast you move on your side. We keep the tracks running in parallel so the whole thing does not crawl.
As a planning marker, think roughly €250 per square meter, with the final number shifting by location, property condition and the exact studio setup. CRAYS Gym formats can run from compact smart studios to larger locations, so the total investment follows the size and scope. The Deal Room shows the package logic first, then we break down the setup that actually makes sense for your site instead of throwing random numbers at you.
Yes. The project is not starting cold: banking partners have already reviewed the project case and positively pre-checked it before it reaches the Deal Room. What remains is the partner side: KYC/AML, creditworthiness, equity proof and final underwriting. If those checks fit, the loan path can move through without rebuilding the case from zero. If you want to bring in your house bank, cool, we can plug them into the conversation too. Some partners also fund the whole studio without outside financing. Your capital path, your call.
CRAYS supports new founders, experienced operators and investors through the whole launch stack: prepared deal review, site review, studio planning, build-out, marketing, system setup and operational prep. The pieces connect, so you are not freestyle-building in the dark. You get clear processes, tested standards and a launch path that keeps the focus on opening strong.
After the doors open, we are still in the picture. The launch plan from the prepared deal turns into ongoing steering. CRAYS supports marketing, tech, admin and strategic growth, plus a trained support team that can handle member questions fast and clean. That keeps the studio organized while you focus on steering, growth and making the numbers move.
Yes. We take marketing seriously: local, digital, campaigns, creatives and lead flow. The prepared deal already looks at local demand, then we turn that into pre-opening and ongoing marketing. You are not left posting random stuff and hoping the algorithm feels generous. We help build demand before and after opening.
We plan conservatively from the jump, including possible ramp-up losses and the reserves to absorb them inside the deal logic. If the market gets weird or the launch needs extra heat, we help sharpen visibility, offers and positioning fast. The first six months matter a lot, so that is where we stay extra close and adjust before small problems turn into big ones.
Yes, corporate fitness can be part of the play, and the lift for you is low. If the prepared deal and region make sense for it, your studio can plug into company fitness networks already used by tons of businesses through aggregators like Urban Sports Club, EGYM Wellpass, Hansefit and Wellhub. Every check-in can create extra revenue, and you reach people who want flexible training without a long-term commitment. No cold-calling marathon required.